AI Digital Marketing Course for Beginners | 16 Weeks
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ARTIFICIAL INTELLIGENCE · BEGINNER LEVEL

AI-Powered Digital Marketing for Absolute Beginners: 16-Week Program

Learn digital marketing from scratch and supercharge every skill with AI tools, from content creation to ad campaigns and analytics.

Beginner16 weeks64 hoursOnline
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COURSE HIGHLIGHTS

What makes this program worth your time.

🤖

AI Integrated Into Every Module

Learn practical ways to use AI tools for content, SEO, ads, and analytics instead of studying AI as a separate topic.

🎯

Beginner-Friendly Structure

Concepts are introduced step by step with no assumed prior knowledge, making the course accessible to true beginners.

🛠️

Hands-On Projects Every Week

Apply what you learn immediately through practical exercises culminating in a full capstone marketing plan.

Not sure you are ready? Take a skill assessment
YOUR LEVEL
BeginnerIntermediateAdvancedExpert
WHAT YOU WILL BE ABLE TO DO

The skills you will have by the end of this course.

  • Build a complete digital marketing strategy from scratch for a brand or product
  • Use AI tools to generate and optimize content, ad copy, and email campaigns
  • Perform keyword research and on-page SEO with AI-assisted analysis
  • Plan, launch, and analyze paid ad campaigns on social media and search platforms
  • Create a content calendar and manage social media presence effectively
  • Interpret marketing analytics and dashboards to make data-driven decisions
  • Apply basic copywriting and design principles enhanced by AI generation tools
  • Present a professional digital marketing plan suitable for a portfolio or client pitch
CONDENSED SYLLABUS

See the structure without reading a textbook.

Modules stay collapsed for quick scanning. Open any module to inspect its topics.

01Module 1: Foundations of Digital Marketing4 lessons+

What is digital marketing and how it has evolved

Understanding the customer journey and marketing funnel

Overview of digital marketing channels

Introduction to AI in modern marketing

02Module 2: Getting Started with AI Marketing Tools4 lessons+

Overview of popular AI tools for marketers

Setting up accounts and basic prompting techniques

Using AI to brainstorm campaign ideas

Ethical and practical considerations when using AI

03Module 3: Content Marketing and Copywriting with AI4 lessons+

Principles of effective marketing copy

Generating blog and website content with AI

Editing and personalizing AI-generated content

Building a simple content calendar

04Module 4: Search Engine Optimization (SEO) Basics4 lessons+

How search engines work

Keyword research using AI-assisted tools

On-page SEO fundamentals

Basic technical SEO checklist

05Module 5: Social Media Marketing4 lessons+

Choosing the right platforms for your audience

Creating a social media content strategy

Using AI to generate posts and captions

Scheduling and community management basics

06Module 6: Email Marketing and Automation4 lessons+

Building an email list ethically

Writing email campaigns with AI assistance

Setting up simple automated sequences

Measuring open rates and click-through rates

07Module 7: Paid Advertising Fundamentals4 lessons+

Introduction to paid search and social ads

Setting campaign goals and budgets

Using AI to draft and test ad copy

Basic targeting and audience segmentation

08Module 8: Analytics and Data-Driven Decisions4 lessons+

Introduction to web and campaign analytics

Reading dashboards and key metrics

Using AI tools to summarize and interpret data

Turning insights into actionable improvements

09Module 9: Building a Complete Marketing Strategy4 lessons+

Combining channels into an integrated strategy

Setting SMART goals and KPIs

Budget planning and resource allocation

Creating a 90-day marketing action plan

10Module 10: Capstone Project and Presentation4 lessons+

Defining your capstone brand or business case

Drafting the full marketing plan with AI support

Peer review and instructor feedback

Final presentation and portfolio preparation

UPCOMING GROUPS

Choose the cohort you can actually attend.

Only current, open groups are shown.

STARTS

To be announced

Online
Schedule
To be announced
Format
Online
Duration
16 weeks · 64 hours
Language
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CONTEXTUAL PROOF
“The program helped me connect individual skills into the way real teams design, build and deliver software.”

See real graduate stories from the Ingress community.

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APPLICATION THROUGH INGRESS PORTAL

Your course stays selected while you create your account.

We use one Portal account for applications, assessments and future learning progress. You will not need to email your details or select the training again.

Questions first? Talk to an advisor
  1. 01

    Create or sign in to your Portal accountYour contact details stay connected to one student profile.

  2. 02

    Confirm your application detailsAI-Powered Digital Marketing for Absolute Beginners: 16-Week Program are preselected.

  3. 03

    Submit your applicationThe admissions team receives it immediately and can follow up from the Portal.

SELECTED TRAININGAI-Powered Digital Marketing for Absolute Beginners: 16-Week ProgramOnline

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